Affiliate Program

General

Any unauthorised voucher codes or offers that are promoted and/or used will result in commission not being paid.

Affiliates are NOT permitted to bid on Decluttr brand and all its variations. Affiliates are also asked not to link directly to the Decluttr website. Affiliates found not complying with the policy will be removed from the program and their commission will not be paid.

The brand bidding rules are as follows:

• Using the “Decluttr” brand names, brand misspellings or similar variations in the written copy of adverts on PPC (Pay per Click) search engines.
• Using the “Decluttr” brand name, brand name misspelling or similar variations as keyword or keyword phrases for the purpose of targeting adverts on PPC search engines.
• Using the “Decluttr” brand name, brand name misspelling or similar variations as a display URL or destination URL for the purpose of targeting adverts on PPC search engines.
• Using the “Decluttr” brand name, brand name misspelling or similar variations in any domain names or subdomains.
• Another site representing themselves or passing themselves off as being “Decluttr” or taking any action which is likely to confuse or mislead third parties to believe that such partner site is “Decluttr”.
• The above prohibition includes but is not limited to those Pay for Search Schemes available through Google, Miva, Overture, Mirago and Webfinder.

Paid Search (PPC)

Decluttr do not work with any affiliate partners who specifically use the Decluttr brand name in Keyword bids.

If publishers promote you via PPC, will they be entitled to full commission? - No

If publishers directly link to Decluttr from search engines, will they receive full commission? – No

If publishers use your brand name in their display URL, will they receive full commission? – No

If publishers use your brand name in their paid search title and description, will they, will they receive full commission? – No

If publishers add your brand name into their negative keyword list, will they receive full commission? – Yes

If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? – No

If publishers display their ads when misspellings of your brand name are entered as search keywords, will they receive full commission? - No

If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? – No

Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? - No

Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission? – Decluttr

Transactions

Does the transaction value that commissions are paid on include VAT/ Sales tax? – Yes

Does the transaction value that commissions are paid on include delivery charges? – No

Does the transaction value that commissions are paid on include credit card fees? – Yes

Does the transaction value that commissions are paid on include gift wrapping or other service charges? – No

Are commissions not paid out on some products or product categories? – No

What reasons are commissions declined?:

• Order cancelled
• Item was returned
• Customer failed credit check
• Breach of programme terms and conditions
• Duplicate order
• Item was out of stock

Branding

All creative assets and brand guidelines can be found here: https://drive.google.com/open?id=0B0913vojnLv7enlad2wxaDdyZUk

Notice Periods

Where possible, if changing something in the terms and conditions of your publisher program, how many days notice will you give publishers? – 7 Days

Where possible, if updating your website and there is the possibility of the site being unavailable, how many days notice will you give publishers? – 7 Days

Where possible, when lowering commissions, how many days notice will you give publishers? – 7 Days

Publishers

What promotional types of publisher are allowed to work on your program?

• Cashback
• Community
• Content
• Discount Code
• Email
• Loyalty
• Search

What type of promotional types of publishers aren’t allowed to work on your program?

• Behavioural retargeting
• Media Brokers
• Explicit/Adult Content
• Offensive Content

De-Duplication

Publisher sales will be de-duplicated against the following online advertising channels:

• PPC Brand
• PPC Generic
• Email advertising
• Display advertising

Publisher sales will not be de-duplicated against the following online advertising channels:

• Direct Partnerships
• Price Comparison
• In-house publisher programme
• Other Affiliate networks